Pogo Adds Cocomelon to its Programming Slate

Business MInutes

Kickstarting 2024 with a wholesome programming slate, POGO, India's beloved kids' entertainment channel announces the debut of the adored cartoon series 'CoComelon' on Indian television for the first time in Hindi and Tamil. Beginning February 19, every Monday to Friday at 9:30 am, POGO’s new show will engage little fans with the fascinating world of best-in-class animation featuring rhymes and original children's songs, offering a perfect blend of entertainment and education.

Announcing the launch of the show, Uttam Pal Singh, Head of Kids Cluster, South Asia, Warner Bros. Discovery, said, “POGO has consistently delighted audiences with its industry-leading programming, staying ahead of the curve. In line with our fan-first strategy, we are adding another global sensation in kids’ entertainment to our slate with 'CoComelon' in Hindi and Tamil for the first time on Indian television. Following the success of 'Baby Little Singham' and 'Mighty Little Bheem' on POGO, 'Cocomelon' will surely strengthen our portfolio in delivering engaging and educational content to young viewers while expanding our viewer base.”

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