Platinum Jewellery for Akshaya Tritiya this Year

Business MInutes

Celebrated as one of the most auspicious occasions in Hindu culture, Akshaya Tritiya marks a day of new beginnings, prosperity, and good fortune. It symbolizes the onset of new endeavours, prosperity and unending blessings.

This year, the festival will be celebrated on May 10th 2024. As the celebrations around Akshaya Tritiya evolve, the significance of purchasing 'true white' continues to hold great meaning as it symbolizes purity and auspiciousness. Besides being intrinsically white, Platinum jewellery with its 95% purity and timeless appeal, perfectly embodies the spirit of this occasion. One of the rarest & purest metals to exist on this planet, platinum is known for its naturally white, that remains untarnished over time, making it a fitting choice for auspicious events. Platinum jewellery thus becomes particularly favoured for this occasion due to its association with purity.

Consumers looking to commemorate Akshaya Tritiya with platinum jewellery have a diverse range to choose from. Options include contemporary pieces for women like Platinum Evara, unique statement jewellery for men under Men of Platinum, and beautifully crafted love bands known as Platinum Love Bands for couples. There are also divine deity pendants in platinum for those seeking sacred symbols. With a wide selection across price points, consumers can elevate their Akshaya Tritiya celebrations with precious platinum jewellery.

Platinum jewellery, blending tradition and modernity, symbolizes everlasting prosperity and beauty for generations. The "Pt 950" inscription on each piece signifies the highest purity, making it a fitting choice for Akshaya Tritiya celebrations.

Highlighting the significance of Akshaya Tritiya for platinum jewellery, Vaishali Banerjee, MD, PGI India said, “Platinum’s preciousness and rarity appeals to young consumers. Over the years, platinum has emerged as the metal of choice for celebrating emotionally significant milestones, special occasions, and festivals, especially its ‘true white’ that is associated with purity and longevity. Whether it's classic designs or innovative creations, platinum jewellery truly resonates with the essence of Akshaya Tritiya, representing all that is rare, precious and authentic. We anticipate a very joyous and vibrant Akshaya Tritya for all.”


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