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KLOOK, a leading travel and experiences platform, has launched "The Best You" campaign in India, starring popular comedian Bharti Singh. The campaign showcases the transformative power of travel, highlighting Bharti's emotional journey through immersive experiences in the UAE.
The campaign aims to inspire audiences to discover their own version of "the best you" through travel. A brand film captures Bharti's journey, featuring moments of self-discovery and joy, while an interactive travel personality quiz matches users with curated experiences based on their unique travel style.
This initiative resonates with the growing demand for personal transformation through travel, particularly among Millennials and Gen Z travelers. According to KLOOK's Travel Pulse study, 2 in 3 Indian travelers in this cohort prioritize personal growth over sightseeing.
Shivam Tyagi, Marketing Lead, KLOOK India and Middle East, said, "The Best You is more than just a campaign — it’s KLOOK’s commitment to making travel feel personal, joyful, and emotionally resonant." Bharti Singh added, "Travel gives me space to reconnect, to embrace the unknown, and to find joy in the little things that touch my heart."