This year, Isha's Cauvery Calling movement will enable the planting of 3,00,000 saplings on agricultural lands in Virudhunagar district. Ahead of World Environment Day, the launch event took place today (June 3, 2024) in Rajapalayam. Tamil Nadu Member of Legislative Assembly Mr. S.Thangapandian and Tenkasi Member of Parliament Mr. Dhanush M. Kumar inaugurated the event and distributed saplings to farmers.
Isha's Cauvery Calling initiative aims to plant 12.1 million trees in Tamil Nadu during the fiscal year 2024-25. Inaugural ceremonies are being held in every district of Tamil Nadu to mark World Environment Day.
The launch event was held at the Chakka Rajafort ground in Rajapalayam, Virudhunagar district. MLA Mr. S. Thangapandian, MP Mr. Danush M. Kumar and Municipality Chairman Mrs. Pavithra Shyam participated as special guests and planted saplings. Last year, 275,000 trees were planted in Erode district alone, contributing to a total of 11 million trees planted across Tamil Nadu.
Launched in 2019, the Cauvery Calling movement aims to restore the Cauvery River by increasing green cover in the Cauvery basin areas of Tamil Nadu and Karnataka. The initiative promotes tree-based agriculture on farmlands, which improves soil quality, enhances water retention capacity, and increases farmers' incomes.
The movement offers free technical assistance to farmers for planting and maintaining trees. Cauvery Calling personnel visit farmlands to provide advice on selecting suitable tree species, water management, weed management, and intercropping. For further information and sapling requirements, farmers can contact 80009 80009.