Tata Play introduces Anime in 3 key regional languages

Business MInutes

Tata Play’s platform service portfolio gains momentum with its latest addition - Anime Local. Bringing the best of Japanese animation to audiences in India, Tata Play | Anime Local, the ad free service is available to all Tata Play subscribers in three different languages - Hindi, Tamil and Malayalam. For ease of access, the service will also be available simultaneously on the Tata Play mobile app for portable, on-the-move viewing.  

Tata Play | Anime Local seeks to entice the viewers with a large bouquet of curated anime content, from thrilling action epics to heartwarming coming-of-age stories, at just Rs. 2 per day.  The service will feature popular anime shows like Naruto, Sergeant Keroro, Ninjaboy Rantaro, Naruto Shippuden, Black Clover, Robotan, among many others, in Hindi, Tamil, and Malayalam languages.

Commenting on the successful launch of another niche programming service, Tata Play’s Chief Commercial and Content Officer, Pallavi Puri, said, “Tata Play | Anime Local will be yet another jewel to our exhaustive offering. The palette for Anime content has been growing, and our new service will provide top notch content, to suit that growing appetite. We thank our partner Culver Max Entertainment for putting together this curation for us.”

Adding to the same, Leena Lele Dutta, Business Head - Sony YAY!, (CMEPL) commented, “In today's world, where innovation drives the evolution of entertainment, anime has emerged as a global sensation and is rapidly growing in India. To meet this growing enthusiasm, we are thrilled to launch 'Anime Local' with TATA PLAY, that aims to revolutionize the anime viewing experience for Indian fans."

Tata Play | Anime Local joins Tata Play’s range of 45+ entertainment and infotainment value-added services suitable across age groups. Tata Play Value Added Services have been providing content across genres like Entertainment, Kids, Learn, Regional, Devotion etc, that ensures every viewer is entertained throughout without any dearth of choices.

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