Will Shein go back to India? Reliance will introduce a Chinese fast-fashion brand

Business MInutes

Shein, a Chinese fast-fashion label, is set to launch in India in the coming weeks, four years after being banned from selling products on its app in India. Reliance Retail Ventures is expected to sell Shein's products on its app and offline stores owned by Reliance Retail. The launch follows a strategic partnership between the two companies, which was banned in 2020 due to border conflicts. Reliance Retail is expected to bring in Meta director Manish Chopra to head Shein's India operations. 

Shein aims to reduce its dependence on China and the partnership is expected to help scale up sourcing from India. The agreement between Reliance and Shein will allow the Chinese label to use India as a supply source for its global operations and increase textile and garment exports from India. Shein will provide technology and expertise to Reliance Retail to integrate a network of 25,000 MSMEs to create a parallel global supply chain from India.

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