Shri Piyush Goyal Unveils New Brand Identity of Prabhudas Lilladher Group on its 80th Anniversary Celebration

Business MInutes

Prabhudas Lilladher Group, now known as PL Capital, proudly unveiled its new brand identity in celebration of its 80th anniversary. The dynamic logo was introduced by Union Minister of Commerce and Industry Shri Piyush Goyal at a spectacular event themed Waqt Humara Hai – India’s Golden Decade.


Addressing an audience of over 1,500, Shri Piyush Goyal stated, "Over the past 80 years, the PL Group has successfully navigated the markets ups and downs – the bull runs as well as the bears’ claws, yet it has remained true to the founding principles established by the late Prabhudas Lilladher Sheth. The group’s values of trust, transparency, and integrity embody India's ethos and represent the true Swadeshi spirit. PL Capital serves as a beacon of inspiration for the India we envision.”


Looking ahead, Shri Goyal noted, “We must now focus on transitioning from a $3.5 trillion economy to a $5 trillion economy, which I believe can be achieved within the next 3.5 years. A $10 trillion GDP is within reach eight years after reaching the $5 trillion milestone. India’s capital markets are among the fastest- growing globally, ranking in the top five. The recent rise is notable, with the market capitalization of Public Sector Undertakings (PSUs) having quadrupled in recent years. The momentum is set to continue, as the Modi Government believes that good economics equates to good politics, and good politics will always demand sound economics.”


MS. Amisha Vora, Chairperson and Managing Director of PL Capital, stated, "At PL Capital, we are dedicated to empowering individuals by transforming savings into sustainable wealth. We commit to being responsible, reliable, and responsive fiduciary partners for our clients. A great deal of thought has gone into our new brand identity to emphasise the core of our existence: VALUE. The three tenets of our success are 1) Creating Value for our clients with sustainable wealth creation, 2) Adding Value with our deep expertise and 3) Adhering to our values of trust, transparency and integrity. Today, we are trusted by 160,000 clients, over 250 leading corporates, more than 100 foreign and domestic institutions, and 4,000 affluent and high-net-worth individuals (HNWIs) and 900 franchisee partners across 200+ cities, with Assets Under Management (AUM) of ₹26,000 crore, supported by a team of 500+ professionals.”


The event also featured a thought-provoking panel discussion on Building Wealth in New India, led by Bharat Shah, Executive Director, ASK Group, Nilesh Shah, Managing Director, Kotak Mahindra AMC, Navneet Munot, MD and CEO, HDFC AMC and Sunil Singhania, Founder, Abakkus Asset Manager, moderated by ET NOW’s managing editor Nikunj Dalmia, offering invaluable insights.


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