MATTER Group, India’s leading electric mobility company, has officially launched its mission, AERATHON Bharat, from the iconic Statue of Unity. AERATHON Bharat is a pioneering initiative that brings together the people of India on a shared platform, promoting awareness of innovative and sustainable mobility solutions. These solutions are crafted to be versatile and reliable, thriving across the diverse terrains of our great nation.
The starting point of this ambitious journey, standing tall as a tribute to Sardar Vallabhbhai Patel, symbolizes India’s strength, unity, and forward-thinking. It resonates with MATTER’s mission to unite India in its shift toward sustainable and eco-friendly transportation. Against the magnificent backdrop of the Statue of Unity, the AERATHON Bharat sets the tone for a transformative movement in the world of electric vehicles.
“At MATTER, we aim to be a catalyst for the transition from fossil fuels to sustainable energy and mobility options. Our mission is to provide transportation that enriches lives while preserving the planet and delivering unapologetic electric motorbikes. Whether for daily commutes or adventures into new horizons, every ride should evoke a sense of freedom, not guilt about the future,” stated the founders of MATTER, alongside the MATTER team, reaffirming the company’s unwavering commitment to environmental stewardship.
AERATHON Bharat is MATTER's ambitious mission towards achieving no emissions. This extraordinary journey spans 25,000 kilometers across 25 states, traversing India’s diverse landscapes—from coastal plains and rugged mountains to bustling cities and serene villages. Kicking off in Gujarat, the journey will pause at numerous cultural and environmental landmarks, celebrating India's rich heritage and natural beauty. This ride showcases the versatility and new experiences offered by electric motorbikes, serving as a platform to promote sustainable mobility, engage with local communities, and raise awareness about the pressing environmental challenges we face. By advocating for sustainable choices, MATTER seeks to inspire individuals and communities to embrace cleaner transportation solutions for the betterment of both people and the planet, while supporting the "Innovate in India" and "Make in India" initiatives.
MATTER is a proud partner of NITI Aayog’s Shoonya - Zero Pollution Mobility Campaign, and the AERATHON initiative is supported by impact-led organizations like EARTHDAY.ORG.