Preethi Kitchen Appliances, a leading mixer grinder brand from the house of Versuni India, rolls out an exciting new TV commercial building on its equity of Preethi-ku Naan Guarantee featuring the Preethi Zodiac, the most powerful mixer grinder in India and overall, Asia. Conceptualized to build a stronger relation with its consumers, the brand’s latest ad perfectly combines everyday functionality, and emotional bonds created in every home.
The new lively TVC showcases the superior capabilities of the Preethi Zodiac, from its powerful performance to its versatility, emphasizing its essential role in transforming everyday kitchen tasks into effortless and enjoyable experiences for the users. Built on the premise of Preethi guaranteeing high quality, premium and durable products, the brand’s new ad features celebrities Alya Manasa and Sanjeev Karthick. Airing across all leading channels in Karnataka, Tamil Nadu and Andra Pradesh, Preethi aims to elevate the consumers everyday kitchen experiences and celebrate the festivities with even more rigor.
Commenting on the announcement Mr. Gulbahar Taurani, Managing Director, and Chief Executive Officer of ISC at Versuni India said "As a consumer-centric brand, we at Preethi Kitchen Appliances remain steadfast in its commitment to delivering products that not only simplify daily tasks but also enhance the overall convenience of modern households Featuring in the brand’s latest TVC, the Preethi Zodiac, celebrated for its unmatched performance and durability, has been officially recognized as the most powerful mixer grinder in both India and Asia by the India Book of Records and the Asia Book of Records. Renowned for its ability to grind even the toughest ingredients—like bricks, wood, cinnamon sticks, turmeric, and more—Preethi Zodiac has earned its place as a household favorite, now proudly serving over 1 million homes across the country.