“Mil Kar Karein Kamaal”: Haisha’s Nostalgic Tribute to Ilaiyaraaja’s Masterpiece

Business MInutes

Pidilite’s paint company, Haisha, recently released an ad titled “Mil Kar Karein Kamaal,” celebrating the soulful music score by Ilaiyaraaja from the 80s film “Veedu.” 


The ad features actors Kalaiyarasan Harikrishnan, Santha Sheela S, and R. Sunder Rajan, who deliver moving performances. This campaign is a great tribute to the legendary film and its music score, bringing back beautiful memories of “Veedu” and inspiring a strong sense of nostalgia and harmony. Directed by Akshay Sundher, the campaign is crafted to establish a deep emotional connection with Tamil Nadu households.

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