The Security Solutions business of Godrej & Boyce, a part of the Godrej Enterprises Group, has announced the launch of a new retail store in Vellore. Spread across a sprawling 715 sq. ft. and situated in the heart of the city, this store marks a significant step in bolstering the brand’s retail presence in Southern India.
Located in the residential area of Perumugai, the new store offers visitors an extensive range of products, from popular bestsellers to specialized solutions and groundbreaking innovations, catering to diverse consumer needs. This expansion in Vellore city is strategically driven by the city’s growing economy and rising per capita income, which create promising opportunities for business growth.
Commenting on the store launch, Mr. Percy Master, XX at the Security Solutions Business of Godrej & Boyce, said, “Vellore is one of our key primary markets in Southern India. While we already have a strong presence in the region, with 100 stores in Tamil Nadu and 400+ stores across Southern India, this new store will enable us to reach a wider consumer base. At the Security Solutions business, our aim is to provide peace of mind to our consumers through innovative product offerings that are not only versatile but also enhance the aesthetic appeal of modern homes. As we continue to expand our footprint across the nation, we plan to launch 300 more stores in Tamil Nadu over the next 3-5 years, further solidifying our presence in Tier 2 and Tier 3 cities. Currently, we generate 10% of our overall revenues from Tamil Nadu, and with this new store, we aim to achieve aim incremental revenue target 3 to 5% in the coming years. Given the growing consumer demand, we are confident that this store will significantly contribute to our growth trajectory and help us achieve a business target of 25 Crores by FY25.”
Designed as an integral component of the brand's retail strategy, the experiential store is meticulously designed to offer patrons an immersive journey into the world of security. It endeavors to deliver tailored solutions catering to the diverse needs of individuals, underscoring the brand's unwavering commitment to customer-centricity. Boasting a team of expert consultants and an extensive array of home lockers and institutional lockers featuring state-of-the-art technology, the store serves as a testament to the pioneering legacy of Godrej Enterprises Group Security Solutions business in the security solutions market.
The store enables visitors to to indulge in a hands-on experience across various application categories.
Committed to delivering excellence beyond the point of sale, Godrej Enterprises Group Security Solutions business boasts an extensive after-sales service network. Additionally, the store aims to offer personalised consultations, further enhancing the customer experience across the diverse product portfolio.