As part of this ongoing commitment to road safety, Honda Motorcycle and Scooter India (HMSI) conducted a road safety awareness campaign in Madurai, Tamil Nadu. This initiative educated over 2300 students and staff members from BL.P.Bonilli Nursery & Primary School, Sri Vidyalayam Matriculation Higher Secondary School and Sivakasi Nadars Matriculation Higher Secondary School reinforcing HMSI’s dedication to fostering responsible road behavior among young individuals.
Recognizing the pivotal role of young individuals in shaping a safer road culture, HMSI's campaign aimed to instill safe road use habits through engaging and interactive programs. By regularly conducting such initiatives across schools, colleges, and institutions—both government and non-government—HMSI seeks to significantly reduce road accidents and foster a culture of responsible road usage. These campaigns seek to address the pressing need for road safety education and foster responsible driving habits, particularly among young riders.
The Madurai campaign featured a variety of activities designed to make road safety education comprehensive and interactive. Participants engaged in theoretical safety riding lessons, danger prediction training, road safety quizzes, helmet awareness sessions, and practical Riding Trainer exercises. Each activity was crafted to ensure the lessons were informative and engaging, leaving a lasting impact on the participants.
HMSI expressed gratitude to BL.P.Bonilli Nursery & Primary School, Sri Vidyalayam Matriculation Higher Secondary School and Sivakasi Nadars Matriculation Higher Secondary School for its support in making the campaign a success. The collaboration underscores a shared commitment to creating safer roads and reducing traffic accidents.
Since its inception in Tamil Nadu, HMSI has educated nearly 3 lakh adults and children, focusing on promoting responsible road usage and cultivating safe riding habits. The Madurai campaign marks another milestone in HMSI's ongoing efforts to make India’s roads safer for all.