Signify, (Euronext: LIGHT) the world leader in lighting, is celebrating the resounding success of its recent television commercial 'Hum Raaton Mein Sooraj Ugaate Hain’ featuring the Indian cricket legend, Rahul Dravid. Power packed with an energetic anthem, the TVC, which was launched ahead of the festive season, has struck a chord with the customers, surpassing expectations as they continue to shower Signify with their trust, love, and appreciation.
Commenting on the success of the campaign, Nikhil Gupta, Head of Marketing, Strategy, Govt. Affairs & CSR - Signify, Greater India, said,Commenting on the success of the campaign, Rahul Dravid, Former Captain and Coach of the Indian National Cricket Team, said, "The success of Hum Raaton Mein Sooraj Ugaate Hain campaign is a testament to Signify’s leadership, legacy and innovation. The campaign beautifully captures how light empowers us to overcome challenges. Just like in cricket, where consistent practice illuminates the path to victory, Signify's commitment to a better world inspires me. I'm proud to partner with them on this journey."
The association with Rahul Dravid has helped amplify the brand's engagement with the Indian consumer leading to a measurable increase in brand awareness, consideration, and favourability. Building on the momentum of this successful campaign, Signify plans to roll out more innovative and impactful campaigns going ahead.