HDFC ERGO launches a road safety awareness campaign to encourage responsible driving

Business MInutes

HDFC ERGO General Insurance, India’s leading non-life insurance company, has launched #GalatRaastePeMatJao, an initiative aimed at raising awareness about the risks associated with unsafe driving practices and promoting responsible road usage.


Indian roads have been witnessing a large number of deaths and serious injuries due to accidents caused by various factors such as over speeding, mobile phone usage, reckless driving, etc. Alarmingly, over 4.60 lakh road accidents happened in the country in 2022 in which over 4.40  lakh individuals got injured. To address these concerns, HDFC ERGO has unveiled a campaign titled #GalatRaastePeMatJao, to create awareness metaphorically and urge individuals to avoid unsafe practices like using mobile phones while driving, over-speeding, and other risky behaviours, thus motivating people to be responsible on roads.


Aligned with this campaign, the Company is also distributing car danglers across select network of cashless garages across the country. These car danglers, with important road safety messages, aims to serve as reminders to the vehicle owners to follow safety measures, while they are driving. Through various road safety initiatives, the insurer has benefitted over 2.6 lakh lives in FY24, thus, underscoring its commitment to fuel road safety in the country. 


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