SMFG India Credit has made history by achieving a Guinness World Record for the ‘Largest Cattle Welfare Lesson (Multiple Venues)’ with 517 participants across 6 venues in India. This milestone was accomplished as part of the company’s 7th edition of Pashu Vikas Day (PVD), the largest one-day cattle care camps across the country under the theme ‘Mera Pashu Mera Parivar,’ reinforcing the importance of livestock in the lives of these rural families. These camps were simultaneously held in 500 locations across 16 states, benefiting around 1,90,000 beneficiaries (1,50,000 cattle and 40,000 cattle owners).
Mr. Shantanu Mitra, Chief Executive Officer and Managing Director of SMFG India Credit, said, “At SMFG India Credit, we remain steadfast in our commitment to championing social initiatives that create a meaningful impact. With a strong Pan-India presence of 1000+ branches, our primary focus is on Tier-2+ locations, with nearly 90% of our branches strategically positioned in these regions. In fact, over the last two years, we have added around 300 branches, all located in Tier-2+ geographies. Our goal is to drive financial inclusion by providing the right products and financial solutions, enabling us to serve communities at every stage of their life cycle.I would also like to extend my heartfelt congratulations to each of our dedicated employees for their outstanding commitment and hard work in achieving the Guinness World Record for the Largest Cattle Welfare Lesson across multiple venues. It is truly heartening to see that this year’s Pashu Vikas Day not only surpassed expectations in cattle care, but also introduced specialized knowledge sessions across multiple venues in India, which earned us the Guinness World Record."
Building on its rich legacy of achieving world records, Pashu Vikas Day has previously been recognized by the World Records Union, Limca Book of Records, Best of India Records and World Book of Records for hosting the largest cattle care camps organised in a single day.