Jute Fair: A Promotional Exhibition-cum-Sale of Lifestyle Eco-Friendly Jute products

Business MInutes

The  Golden  Fibre Jute is an eco-friendly & bio-degradable fibre. Today, jute is looked upon not only as a major textile fibre, but also as a raw material for manufacturing products which protects environment and maintain ecological balance. Set up by the Ministry of Textiles, Govt. of India, National Jute Board (NJB) is undertaking various programmes for Indian jute.


National Jute Board represents interests of different sectors including artisans, WSHG, Jute entrepreneurs and exporters of jute goods.


Jute has travelled a long journey from "Sacks" to "Sophistication”. Today some of the diversified jute products have become the choice of the connoisseurs too.  As part of its promotional activities, NJB is organizing "JUTE FAIR" which comprises of Display Cum Sale of Eco-Friendly, Lifestyle Jute Products. Total 20 Jute units from different parts of the country,  including Tamilnadu are showcasing their environment-friendly jute consumer products like, Jute Handicrafts, Jute Dolls, Fancy Jute bags, Jute Shopping bags, Jute Mattings, Gift articles, Jute Wall hangings, Home Textiles, Jute Footwear, etc. Shri R. Ambalavanan, IAAS, Director & Head, Entrepreneurship Development and Innovation  Institute [EDII], Govt. of  Tamilnadu, has inaugurated the Jute Fair on 18th Mar’2025 at 15.30 Hours.  Shri T. Ayyappan, Retd. Head Marketing, National  Jute  Board, introduced the South based Jute Entrepreneurs, developed by NJB, to the Chief Guest.    


Mr.R.P.Sreenivasan, Secretary, SIJA and various  other  Senior  State  Govt. Officials, were present during the  occasion. Mr.Subhajit Sil, and Mr.Rizwanuz Zaman, Young Professional/s, NJB, Kolkata, made all the  arrangements for the Jute Fair, Chennai and also briefed the Chief Guest with the latest developments in the Jute Sector.


Chief Guest  during  the  visit  appreciated  the  efforts  of  Jute  Artisans and  their  craftsmanship  and  also advocated   usage  of  Jute  Products,  in  the  Daily  Life,  by  the  general  public  in  place  of  Plastic  products.  Chief  Guest  was impressed  on  the employment  opportunities  being  provided  for  Women entrepreneurs,  in  Tamilnadu,  in  many  of  the  Jute  Units. 


Shri.R. Ambalavanan, Chief Guest also suggested that, the New Entrepreneurs in Tamilnadu, should utilise the Schemes of EDII-TN, for becoming successful Jute Entrepreneurs.  Chief Guest also  addressed  the Press  and  stressed the use  of  Eco-friendly  jute  Products, by  all the Common  public, in  their  Day-to-Day  life considering the Bio-degradable aspect of Jute products. Chief Guest also indicated  that,  EDII is contemplating to have tie-ups with NJB for Jute Training  and Employment  opportunities in Tamilnadu.  Shri.R. Ambalavanan stressed  that  more such  Jute Fairs, to be organised by NJB in  regular  intervals  at  different  parts of Tamilnadu, for creating awareness  and marketing opportunities for  the Jute products.  


National  Jute  Board, is running the , “National  Jute  Development  Programme” (NJDP) Scheme,  for the promotion and development of Jute diversified products and for  more  details  of  the NJDP Scheme and its Operational  Guidelines, please visit our website:  www.jute.com.  The JUTE


FAIR is open for General Public at Saidapet Varthagar Trust Mandapam” at Saidapet, [behind Saidapet Police Station] Chennai-15, during 18th to 24th Mar’2025,  from 11.00 a.m  to 8.00 p.m., during the Exhibition period.


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