Eicher Trucks & Buses, a business unit of VE Commercial Vehicles Ltd. (VECV), inaugurated its exclusive dealership for the newly launched Eicher Pro X Small trucks in Chennai. The new TRR Trucks & Buses 3S dealership at Red Hills, Chennai is designed to offer best-in-class customer experience , leveraging technology to enhance every aspect of the vehicle-buying and servicing experience.
Ramesh Rajagopalan, EVP, Customer Service, Retail Excellence and Network Development, VECV, said, "Chennai has traditionally been the logistics hub in South India and we are thrilled to inaugurate TRR Trucks & Buses exclusive dealership in Chennai for the newly launched Eicher Pro X small trucks. As logistics in the region transforms, this new born-digital dealership underscores our commitment to shaping the future of last-mile logistics through smart, sustainable, and customer-first solutions. The new 3S facility brings together innovation and trust to create a truly elevated retail and service experience for Eicher Small Truck customers.”
Strategically located on Chennai-Kolkata NH 16 in Chennai’s Red Hills area , the new Eicher Pro X dealership is set to become a key enabler of the city’s rapidly evolving sustainable-logistics ecosystem and will serve industrial hubs in and around Chennai. The rising demand for efficient intra-city and local transportation solutions has made small commercial vehicles indispensable to the region.
Co-developed with customers to meet their specific needs, the electric Eicher Pro X charts a new path into the Small Commercial Vehicle segment. Hence, the company is committed to designing a born-digital dealership network to revolutionize the commercial vehicle ownership journey. This omni-channel retail experience integrates advanced digital tools, including an interactive customization zone, where customers can choose from multiple cargo body designs, load decks, fuel variants, and color options—a first in the CV industry.
The dealership is connected to Eicher’s Industry-First Uptime Centre, ensuring maximum vehicle availability and operational efficiency. Customers will also benefit from highly trained technicians and GPS-enabled on-road breakdown support, offering seamless and efficient service solutions. Additionally, the dealership is equipped with dedicated EV charging infrastructure (fast & slow chargers) and EV-specific service bays, supporting the growing demand for electric small trucks.