ITC Aashirvaad, India’s No. 1 atta brand is redefining ‘Quality Assurance’ with the launch of ‘Quality Certificate’ across South India - Tamil Nadu, Karnataka, Kerala & Andhra Pradesh.In their newly launched ‘Quality Assurance’ TVC, Aashirvaad has re-introduced renowned actress Sneha as their brand ambassador, building on their long-standing relationship.
Mr. Anuj Kumar Rustagi, COO, Staples & Adjacencies, ITC Foods, said, "Aashirvaad Quality Certificate is testament to our unwavering commitment to delivering the highest quality atta to our consumers. Each grain of Aashirvaad atta goes through multiple checks and processes to ensure the best is delivered to the consumer. This certificate is our initiative to instill transparency and empower consumers with information that will help them select the best product for their family”.
Speaking on the collaboration, Celebrated Actress Sneha said, "It’s wonderful to be associated with Aashirvaad! I have cherished their products for years, and I can personally vouch for their quality. The new quality certificate is a clear reflection of Aashirvaad's dedication to maintaining world-class standards. I trust Aashirvaad, and I am proud to share my experience with everyone."