Réia Diamonds, India’s fast-growing lab-grown diamond jewellery brand, officially launched its newest store in Coimbatore today with a ribbon-cutting and diya-lighting ceremony, graced by chief guest K.P. Ramaswamy, Chairman of KPR Mills Limited.
The launch marks Réia’s foray into one of Tamil Nadu’s most dynamic cities - a market that blends heritage and aspiration in equal measure. Known for its design-led collections that celebrate life’s defining moments, Réia has built a strong emotional connect with customers across metro and Tier 2 cities alike. “Coimbatore has always felt like the right next chapter for us,” said Prapanjj S K Kota, Chief Executive Officer, Réia Diamonds. “This is a city that honours tradition but embraces change. That spirit resonates with our philosophy - jewellery that’s personal, expressive, and rooted in meaning. Whether it’s a custom engagement ring or an everyday classic, our pieces are designed to evolve with the person wearing them.”
“We’ve created a space that feels thoughtful, warm, and design-forward,” said Ashwanth Karur Ramesh, Chief Marketing Officer.“We’ve created a space that feels the store, located in R.S. Puram, is designed to offer a more personalised and welcoming jewellery-buying experience. Customers are invited to explore and co-create - with in-house designers available to help bring ideas to life, and a guided “Experience Wall” that makes discovery intuitive and enjoyable for both first-time and seasoned buyers."
Founded in 2022, Réia Diamonds has grown into a national brand with profitable, bootstrapped expansion and a high referral-driven customer base. With each new store, Réia is shaping a new definition of modern luxury - one that speaks not only to how jewellery looks, but to what it represents.