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As India’s elderly population grows, so does the need for thoughtful, accessible and reliable healthcare support systems. Recognising this, Policybazaar, through its insurer partners, has launched Saarthi, a first-of-its-kind elder care concierge service designed specifically for senior citizens. From choosing the right insurance plan to getting hands-on claims assistance and personalised follow-ups, Saarthi offers a seamless experience tailored to the unique needs of older adults.
Similar to how NRIs can insure their parents in India, customers here too can now buy health insurance for parents living in another city and ensure on-ground support for them during an emergency.
Amit Chhabra, CBO- General Insurance, Policybazaar.com, shared, “Saarthi is our way of letting India’s senior citizens know that we are here when they need us the most. We understand that with the growing number of nuclear families and empty nests, India needs a mechanism to address the needs of the elderly. Saarthi fills this gap and brings convenience, dignity and hands-on help to the doorstep of our seniors. We want to make sure that in their time of need, our elders are never alone.”
The data indicates that the elderly population in India is projected to reach approximately 319 million, constituting about 20% of the total population by 2050. This demographic shift calls for enhanced healthcare and support services to cater to this segment. The Saarthi program is designed as a high-touch, human-led solution to help senior citizens navigate the often complex insurance journey.
By launching Saarthi, Policybazaar reaffirms its commitment to serving more people meaningfully and bringing them under the protection umbrella. In a fast-moving world, Saarthi stands as a reassuring constant for India's senior citizens and their families around the world, providing convenience, dignity, and hands-on help to seniors in their healthcare journey.