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Global technology leader Dyson has launched its latest campaign, ‘The Difference is Dyson’, featuring Deepika Padukone, Brand Ambassador for Dyson Beauty. The campaign champions individuality and celebrates versatile hair styling without heat damage, reinforcing Dyson’s commitment to hair health through advanced engineering.
Speaking about the campaign, Ankit Jain, Managing Director, Dyson India, said, “This campaign is about embracing individuality and delivering high-performance styling for all hair types without heat damage. With Deepika Padukone embodying this message, we are proud to showcase our innovative approach to hair care.”
Deepika Padukone added, “Beauty is about being yourself. Dyson’s products work across all hair types while preserving natural shine and hair health. That’s what sets Dyson apart – real results with no compromise.”
The campaign film, developed in partnership with Hogarth, captures diverse Indian hair types, styles, and climate conditions through powerful visuals. It highlights Deepika’s styling journey—from sleek straight hair to bouncy curls—showcasing Dyson’s promise of effortless, damage-free hair care.
The spotlight is on Dyson’s beauty innovations like the Airwrap™ i.d. multi-styler, Airstrait™ straightener, and Supersonic Nural™ dryer, each engineered to deliver styling precision without heat damage for every hair type.Now live across multiple media platforms in India, ‘The Difference is Dyson’ redefines beauty tech, empowering individuals to style safely, confidently, and uniquely