Sony India has launched its most immersive television yet — the 249 cm (98-inch) BRAVIA 5, designed to redefine home entertainment. With its monumental screen size and cutting-edge features, the BRAVIA 5 transforms living rooms into cinematic arenas, promising unmatched realism in both visuals and sound.
At the heart of the BRAVIA 5 is Sony’s Advanced AI Processor XR, which blends artificial intelligence with cognitive intelligence to replicate how humans perceive the world. This results in life-like picture quality, natural colors, and stunning detail, enhancing every viewing moment.
The XR Backlight Master Drive further boosts the visual experience by using independently controlled LED zones and precision dimming. Viewers can expect extreme brightness and ultra-deep blacks, delivering a wider dynamic range and exceptional contrast — even in challenging lighting. From delicate candlelight to radiant sunrise, every scene is rendered with astonishing depth and realism.
Sony has also integrated Dolby Vision and Dolby Atmos into the BRAVIA 5, bringing true cinematic immersion to home viewers. Dolby Vision ensures richer colors, enhanced contrast, and superior brightness, while Dolby Atmos delivers spatial, 3D audio, enveloping viewers in a surround-sound experience akin to a movie theater.
A standout feature of the BRAVIA 5 is its Studio Calibrated Mode, which ensures that content is presented exactly as intended by creators. Alongside Netflix Adaptive Calibrated Mode and Sony Pictures Core Calibrated Mode, the newly added Prime Video Calibrated Mode extends premium, creator-intended visuals to movies, series, and live sports.
Complementing the hardware is Sony Pictures Core, granting users access to a vast library of high-quality movies, including IMAX Enhanced titles, in near 4K Blu-ray quality. This feature capitalizes on the BRAVIA 5’s advanced display and sound tech, offering a premium home-theater experience.
Sony India has also announced an attractive launch offer. Customers will receive a three-year comprehensive warranty, Rs. 25,000 cashback on select credit cards, and a special EMI option of Rs. 19,995 to make purchasing easier.
The BRAVIA 5 is available now across all Sony retail stores, ShopatSC.com, leading electronic retailers, and major e-commerce platforms in India. With its blend of scale, intelligence, and cinematic fidelity, the 98-inch BRAVIA 5 is poised to become the centerpiece of luxury home entertainment.