Dubai Summer Surprises (DSS) 2025 returns for its 28th edition, offering 66 days of unbeatable family fun, exclusive shopping deals, staycations, and cultural experiences. Running from July 18 to August 10, the city transforms into a vibrant summer playground with over 3,000 stores and 800 brands offering up to 90% off through the Grand Dubai Summer Sale (GDSS).
Families can enjoy edutainment summer camps, theme parks, and thrilling attractions like Chaos Karts and the Storm Coaster. Wellness lovers can unwind with sky-high water yoga, ice baths, and sound healing, while adventurers can enjoy snow treks at Ski Dubai and community fitness events.Dining and staycations are elevated with 24-hour hotel flash sales, 25% off top properties like Atlantis The Palm and Armani Hotel, plus bundled spa and dining deals.Shoppers benefit from daily flash sales, cashback rewards, lucky draws, and the chance to win big prizes like AED 1 million, a Polestar 4 EV, or luxury watches.
“Dubai Summer Surprises 2025 brings together value, entertainment, and unforgettable moments for every traveller,” said a spokesperson from Dubai Festivals and Retail Establishment (DFRE). “From unbeatable shopping to family adventures and wellness retreats, DSS truly celebrates summer in Dubai.”
Visit @DubaiFestivals or the official Dubai Summer Surprises website for more.