Shell India has unveiled the upgraded premium motor oil, Shell Helix Ultra, engineered to meet the advanced 2025 API SQ Standard. Alongside this, the iconic Shell Helix lubricant range now features a bold new packaging design that reflects the brand’s commitment to innovation and superior performance. Powered by Shell’s exclusive PurePlus Technology, the new Shell Helix Ultra delivers up to 1.8% more engine power, 3.4% improved responsiveness, and 100% engine power retention, ensuring enhanced fuel economy and long-term engine health.
Amit Ghugre, Chief Marketing Officer, Shell India Lubricants, said, “This launch marks a defining moment for Shell Lubricants in India. We are not just unveiling a more powerful product but celebrating partnerships, performance, and progress. Our bold new packaging combined with the advanced API SQ standard underlines our dedication to innovation and customer satisfaction. The launch also introduced Shell’s global campaign in India, ‘Unleash the Power Within’, featuring world-renowned Scuderia Ferrari HP drivers Charles Leclerc and Lewis Hamilton. The event showcased exciting experiences including a live Ferrari pit stop demonstration and an exclusive BMW M Motorsports driving experience, emphasizing Shell Helix’s strong ties with leading automotive brands like Maruti Suzuki, Hyundai, Nissan, and BMW.
For 18 consecutive years, Shell has remained the world’s No.1 lubricant supplier, and the upgraded Shell Helix range continues this legacy with unmatched engine protection and performance. Shell India reaffirms its commitment to powering journeys on and off the track with this new chapter.