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Indus Appstore, India’s homegrown Android app marketplace, today announced a strategic OEM partnership with Alcatel, a French consumer technology brand. As part of this long-term partnership, Indus Appstore will come pre-installed as an app store on all Alcatel smartphones in India. By integrating a localized app marketplace, both the brands continue to drive innovation and accessibility for millions of users across the country.
Speaking about the partnership, Priya M Narasimhan, Chief Business Officer, Indus Appstore said, “We're thrilled to partner with Alcatel at the early stages of their journey in India. This collaboration enables Alcatel users to discover and experience apps through a homegrown platform that delivers true localization and personalization. This partnership also expands Indus Appstore's reach while providing developers and marketers opportunities to showcase their apps and connect with more users across India.”
Commenting on the association, Atul Vivek, Chief Business Officer, NxtCell India, said, "As we prepare to reintroduce Alcatel smartphones to the Indian market, our focus is on creating meaningful differentiation through localized innovation. Partnering with PhonePe’s Indus Appstore allows us to deliver a digital experience tailored to Indian preferences right from the first boot. They have been an integral part of our journey since the beginning, and we look forward to a long-term partnership. This association reaffirms our commitment to enabling innovation and reliability for our consumers."