Levi’s® proudly welcomes Alia Bhatt as its new Global Brand Ambassador, marking a powerful collaboration between the iconic denim brand and the influential actress. Alia joins at a pivotal time when women’s fashion is embracing relaxed fits, wide legs, and looser silhouettes, shifting from trends to everyday essentials. Levi’s®, known for defining denim, is leading this evolution, with Alia as the perfect face for this new era.
Alia Bhatt shared, “A pair of jeans is never just jeans—it’s personal and connects people across generations and countries. I’m thrilled to be part of Levi’s® global movement.”
Hiren Gor, Managing Director, South Asia-Middle East and Africa, Levi Strauss & Co., said, “Alia’s influence goes beyond film and fashion; she brings cultural credibility and style authority. Together, we will strengthen Levi’s® as the most relevant and desirable denim brand.”
Levi’s® aims to evolve its women’s portfolio with style-first, comfort-focused fits while staying true to timeless denim values. With Alia leading the way, this next chapter promises innovation and relevance for today’s generation.