Asian Paints is expanding its luxury brand Royale Glitz beyond premium wall finishes into a complete home décor inspiration. In a captivating new campaign featuring brand ambassador Deepika Padukone, Royale Glitz is positioned not just as a luxury paint, but as the starting point of every design journey. Deepika brings the walls to life by interacting with the finishes, showcasing how colour and texture can transform a space. A key element of the campaign is the ‘Glitz Up Your Décor’ guidebook, offering practical, inspiring décor ideas supported by QR-linked demo videos.
Amit Syngle, MD & CEO of Asian Paints, stated, “With Royale Glitz, we’re redefining what luxury means for Indian homes. It’s about emotional self-expression through design.” The campaign highlights how a single wall can drive the entire home’s décor direction. With features like a smooth Crème Finish, Teflon™ Surface Protector, and a curated designer colour range, Royale Glitz delivers both luxury and performance.
This marks a major shift—transforming paint from a finishing detail to the very beginning of a décor journey. With this evolution, Asian Paints strengthens its leadership in innovation and home storytelling, engaging customers before the first brushstroke.