HDFC ERGO General Insurance, one of India’s leading private sector general insurers, successfully concluded its ‘Insurance Awareness Week’ in Tamil Nadu from August 18–22, 2025. This initiative aligned with IRDAI’s vision of ‘Insurance for All by 2047’ and focused on increasing insurance literacy across all districts of Tamil Nadu and Puducherry. Through on-ground activities, including door-to-door awareness drives and branded auto-rickshaws, the campaign reached over 17 lakh people. HDFC ERGO’s core message of ‘Nimmadhi’ (Peace of Mind) was spread through education on health, motor, home, and MSME insurance. The company, with its 55 branches and digital offices in the region, adopted a multi-pronged strategy to drive awareness, accessibility, and affordability.
Commenting on the campaign’s success, Ankur Bahorey, Director & Chief Business Officer, HDFC ERGO, stated, “As the lead insurer for Tamil Nadu, our mission is to translate insurance into the feeling of Nimmadhi for every household.”
Backed by HDFC Bank and ERGO International AG (Munich Re Group), HDFC ERGO is a digital-first, AI-powered insurer offering a wide range of general insurance products. In FY25, the company issued ~3.4 crore policies, with over 80% of service interactions handled digitally, reaffirming its commitment to innovation and customer-centricity.