Three cities. Three weekends. One generation unmuted. Max URB_N and Spotify joined forces for India’s first fashion-led rap concert series — the Max URB_N Unmute: South Tour, taking rap from Kochi to Hyderabad to Chennai.
The lineup featured Baby Jean, Kayden Sharma, and Chennai’s own Paal Dabba, artists with over 45.2 lakh monthly Spotify listeners, whose live sets ignited the crowd. Fans packed venues, spitting verses back word for word, proving South Indian hip-hop has arrived. An exclusive tour anthem blended local rhythms, street slang, and fearless self-expression, becoming an instant generational hit. The tour blurred lines between stage and street, with immersive Max URB_N pop-ups and interactive fan moments at every stop.
Sumit Chandna, Deputy CEO of Max Fashion, said rap is authentic, unapologetic, and local, giving young India a stage to be loud, proud, and unmuted. He added that fashion and music colliding through original rap anthems and collaborations like Alaya F on IYKYDK sets new cultural benchmarks.
Arjun Ravi Kolady, Head of Sales – Spotify India, emphasized Spotify’s commitment to local hip-hop and emerging voices. Artists like Gabhri, MC Hari, and Vengayo embodied the raw energy of the South, amplified by this platform.
The tour was more than music — it was a cultural playground where style, sound, and identity collided. Max URB_N and Spotify created a generation-defining moment. South Indian hip-hop is no longer rising — it has arrived. Fashion, music, and youth culture met loud, proud, and unmuted.