Philips Home Appliances Unveils Festive ‘Sone Pe Suhaga’ Campaign

Business MInutes

Philips Home Appliances has announced its nationwide festive campaign ‘Sone Pe Suhaga’, giving consumers the opportunity to win gold worth ₹9,999 every hour. Launched to celebrate the spirit of the festive season, the campaign combines trusted Philips innovations with exciting rewards, making every purchase more rewarding.


Speaking about the initiative, Pooja Baid, Chief Marketing Officer, Versuni India, said: “Festivals in India are about joy, togetherness, and meaningful moments. Gold has always been a cherished part of these celebrations, symbolizing prosperity and good fortune. With our ‘Sone Pe Suhaga’ campaign, we are bringing the excitement of winning gold alongside Philips’ trusted innovations to add more sparkle to every celebration this festive season.”


Running from September 22 to October 22, 2025, the campaign is open to customers who purchase any Philips product above ₹1,000 from offline stores or the Philips Home Appliances website and register via the campaign QR code. In addition to gold vouchers, assured gifts are also available on select products, ensuring every customer enjoys festive cheer.


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