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Asian Paints, India’s leading paint and décor brand, has announced a three-year partnership with the Board of Control for Cricket in India (BCCI) as the Official Colour Partner of India Cricket. The association covers all Men’s, Women’s, and Domestic cricket series played in India, spanning over 110 matches. The partnership strengthens Asian Paints’ long-standing relationship with cricket, celebrating the colours that unite 1.4 billion fans across the country.
Speaking about the collaboration, Mr. Amit Syngle, Managing Director & CEO, Asian Paints Ltd., said the association reflects the power of colour in shaping expression, joy, and unity among Indian audiences. He added that the brand looks forward to engaging fans with exciting initiatives including the first-ever “Asian Paints Colour Cam,” celebrating the most colourful fans, along with a “Colour Countdown” showcasing colour and home décor trends.
BCCI spokesperson Mr. Devajit Saikia welcomed Asian Paints as the Official Colour Partner, highlighting the brand’s legacy of adding colour and emotion to people’s lives. The partnership will feature on-ground and digital activations across stadiums, fan engagement campaigns, and multiple touchpoints—making cricket an even more vibrant celebration for millions of Indians.