As India witnesses a sharp rise in diabetes cases, one related yet often overlooked complication—diabetic incontinence—is quietly affecting people across age groups. Friends Adult Diaper, the country’s leading brand in adult hygiene and incontinence care, is calling for stronger awareness, early diagnosis, and a more empathetic approach to managing this condition.
Diabetes impacts multiple systems in the body, including the urinary system. Over time, elevated blood sugar levels can damage nerves that control bladder function, leading to sudden urges, leakage, or incomplete bladder emptying. Despite these challenges, stigma and embarrassment often prevent individuals from seeking timely medical help, resulting in emotional distress and reduced quality of life.
Emphasizing the need for open conversations, Kartik Johari, Chief Marketing and Growth Officer at Friends Adult Diaper (Nobel Hygiene), said, “People often associate diabetes with diet, insulin, and blood sugar control, but rarely consider how it affects continence. Incontinence can significantly impact emotional health and social confidence. Our mission is to replace shame with empathy and provide solutions that help people live with dignity.”
Experts note that diabetic incontinence is not restricted to older adults; anyone with long-term or poorly managed diabetes can be affected. Early signs such as frequent urination, nocturia, or unexpected leaks should prompt medical consultation. With timely intervention, lifestyle modifications, and the use of suitable hygiene aids, the condition can be effectively managed.
For more than two decades, Friends Adult Diaper has led advancements in incontinence care, offering discreet, comfortable, and skin-safe products designed to support active, fulfilling lives.
Friends encourages families and caregivers to remain observant, offer emotional support, and help break the silence surrounding this often-neglected aspect of diabetes.