The Bear House, one of India’s most innovative contemporary menswear brands, is thrilled to announce the grand opening of its first store in Chennai, nestled within the bustling Express Avenue Mall. Spanning an impressive 1,300 sq. ft., the store marks the brand’s debut in Tamil Nadu and will be unveiled with a launch event on 21st December, attended by actor Rio Raj.
Founded in 2017 by visionary duo Tanvi and Harsh Somaiya, The Bear House is revolutionizing the everyday wardrobe for modern Indian men with its philosophy rooted in minimalism, precision, and timeless elegance. Known for its elevated essentials, from shirts and polos to denims, outerwear, boxers, and accessories, every piece is crafted from breathable fabrics with uncompromising attention to detail and tailored refinement.
What began as a passionate vision to deliver contemporary fashion has blossomed into a beloved label, garnering a dedicated fan base across top e-commerce platforms like Myntra, Ajio, Flipkart, Amazon, Nykaa, and Tata CliQ. The brand's standout debut on Shark Tank India Season 4 established its reputation for quality, versatility, and a distinctively modern aesthetic infused with European influences.
The Express Avenue Mall store introduces The Bear House’s acclaimed retail concept, inspired by the enchanting essence of a bear’s cave, to the vibrant fashion landscape of Chennai. The store's innovative design features a striking asymmetrical façade, captivating bear-faced mannequins, and charming paw-print motifs, creating an immersive shopping experience that invites exploration and discovery.
At the heart of the store is a cozy lounge area adjacent to the fitting rooms, designed to provide a welcoming atmosphere for customers to comfortably explore collections. Earthy textures, warm hues, and clean architectural lines echo the brand’s commitment to understated, yet elevated design.
Chennai marks an exciting chapter in our expansion, share co-founders Harsh and Tanvi Somaiya. “After Bengaluru and Hyderabad, Chennai felt like the most organic next step for us in the South. It’s a city that has emerged as a strong market for new-age brands, with a discerning audience of men who value quality, comfort, and timeless style over fleeting trends. There’s a quiet confidence in the way Chennai dresses effortless, refined, and intentional which aligns seamlessly with The Bear House’s approach to modern menswear. What we create resonates deeply with what Chennai’s consumers seek, making the city naturally receptive to our elevated everyday essentials. Opening at Express Avenue Mall allows us to bring thoughtful design and great quality to a market that truly appreciates both”