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Birla Precision Technologies Limited (BPTL), a pioneer in precision engineering and manufacturing, has unveiled a new brand identity and vision, marking its strategic shift towards a more technology-driven, diversified, and future-ready organisation. The rebranding underscores the company’s renewed focus on trust, innovation, and expansion into high-growth and emerging industry segments while continuing its legacy in advanced manufacturing.
As part of its growth strategy, Birla Precision is strengthening its presence in key sectors such as Aerospace, Defence, 3C (Computers, Communication and Consumer Electronics), and Heavy Engineering. The company is enhancing its application-specific product portfolios and scaling its precision machining capabilities across its manufacturing facilities in Aurangabad, Nashik, and Chalisgaon, Maharashtra, supporting both domestic and global markets under the Make in India initiative.
Commenting on the new vision, Mr. Vedant Birla, Chairman, said the rebranding reflects a bold, future-oriented approach to building a globally trusted, innovation-led precision engineering company. Mr. Ravinder Chander Prem, Managing Director, added that the next phase of growth will focus on modernising manufacturing infrastructure, deepening technology expertise, and delivering high-quality precision solutions across industries.