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Malabar Gold & Diamonds has announced its Aadi Shubhalabham festive offers across Tamil Nadu, bringing customers attractive benefits on gold, diamond, uncut and gemstone jewellery during one of the state's most auspicious shopping seasons. The offers are valid from July 17 to August 16, 2026, allowing customers to celebrate the spirit of Aadi while purchasing jewellery that symbolises new beginnings, prosperity, and well-being.
Celebrated as a month of devotion, gratitude, prosperity and new beginning, Aadi holds deep cultural significance across Tamil Nadu. Jewellery purchases during this period are considered auspicious, making it one of the most anticipated seasons for customers to invest in timeless jewellery for themselves and their loved ones. Through its Aadi Shubhalabham festive offers, Malabar Gold & Diamonds continues to celebrate the occasion by offering customers exceptional value while upholding its longstanding commitment to trust, transparency, and quality.
As part of the Aadi Shubhalabham festive offers, customers can avail up to 30% off on the wastage of all gold, uncut, and gemstone jewellery, along with up to 30% off on diamond value across an extensive range of jewellery collections. Customers can also enjoy zero deduction on old gold exchange, making it easier to upgrade to new designs while maximising the value of their existing gold jewellery. Additionally, get a flat 25% discount* on Wastage for silver anklets and articles, and a flat 10% discount* on the MRP of silver articles.
Commenting on the festive offers, M. P. Ahammad, Chairman, Malabar Group, said, "Aadi is one of the most significant festive seasons in Tamil Nadu, deeply rooted in tradition and cherished by families across the state. At Malabar Gold & Diamonds, we are delighted to celebrate this special occasion with offers that provide exceptional value while reflecting our enduring commitment to transparency, quality, and customer satisfaction. We remain dedicated to making every jewellery purchase a memorable experience, built on trust and backed by the finest craftsmanship."
Customers will also continue to benefit from Malabar Gold & Diamonds' customer assurance framework, including One India One Gold Rate, transparent pricing, HUID-compliant gold jewellery, certified diamonds, lifetime maintenance support, buyback assurance, and detailed product disclosure, ensuring confidence and peace of mind at every stage of their purchase.
The Aadi Shubhalabham festive offers reflect Malabar Gold & Diamonds' continued commitment to celebrating regional traditions while delivering exceptional value through an extensive range of exquisitely crafted jewellery, backed by the brand's enduring values of trust, transparency, craftsmanship, and customer satisfaction.