TVS Motor Company (TVSM), a global leader in the two and three-wheeler segments announced the launch of a new campaign for its flagship electric scooter, TVS iQube, reinforcing its position as India’s Favourite Family EV.
Built on trust, scale, and everyday relevance, the campaign celebrates the deep emotional connection that more than 850,000 Indian families share with the TVS iQube, a brand that has played a defining role in shaping India’s EV revolution.
This marks a significant milestone in the brand’s journey, as this is one of the biggest TV campaign with a high-impact media rollout across marquee properties including the IPL and movies ensuring widespread reach across diverse markets in India.
Speaking about the campaign, Saurabh Kapoor, VP – Marketing, EV Business, TVS Motor Company, said “We have always believed that meaningful innovation is rooted in the customer needs. TVS iQube’s journey has been built on the trust of lakhs of customers who have made it an integral part of their everyday lives. This campaign is a natural progression of that journey, strengthening our positioning as India’s favourite family EV. As we take this story to a national stage through television, including marquee platforms like the IPL, we are confident it will resonate deeply with audiences and further accelerate EV adoption across the country.”