India’s pet care economy is witnessing strong momentum, driven by changing consumer behavior and a deeper emotional bond between pet parents and their animals. According to industry insights, the sector is growing at nearly 20%, while Flipkart reports a significant 50%+ year-on-year growth in its pet care category. This surge is fueled by rising disposable incomes, urban lifestyles, and an increased focus on pet wellbeing, with consumers across metros and emerging cities actively investing in products ranging from essentials to premium offerings.
A notable shift is being led by Gen Z and millennial consumers, who contribute over 80% of demand on Flipkart. Their approach to pet care goes beyond basic needs, emphasizing nutrition, grooming, wellness, and enrichment. Demand for clean-label and breed-specific pet food has grown by over 40%, alongside increased interest in grooming tools, health supplements, and interactive toys. Cities like Bengaluru, Delhi, and Kolkata are key growth hubs, while non-metro regions such as Mysore, Dehradun, and Cuttack are steadily catching up.
Commenting on the trend, a Flipkart spokesperson said, “Pets today are an integral part of the family, and this is clearly reflected in evolving consumer preferences. We are seeing a strong shift towards premiumisation, wellness-focused products, and everyday engagement, as pet parents prioritise comfort, care, and overall wellbeing. Our aim is to make pet care more accessible, personalised, and convenient for customers across India.”