Marico Launches Parachute Advansed Protein Shampoo

Marico Limited, one of India’s leading FMCG companies, announced the launch of Parachute Advansed Protein Shampoo, deepening the brand’s presence in the hair care segment and marking its entry into the hair cleansing category. Building on the brand’s strong equity in haircare, the new Protein Shampoo range brings the proven goodness of coconut milk and natural ingredients into the hair cleansing format.

Commenting on the launch, Ashish Goupal, CEO – India Core Business, Marico Limited, said, “This launch marks Marico’s most significant category extension in recent years, translating Parachute Advansed's strong coconut equity into a hair cleansing format. Extending Parachute Advansed into shampoos is a strategic step to address the growing consumer shift towards nature forward solutions. The launch reflects Marico’s commitment to purposeful, coconut led innovation and strengthens its play in one of India’s largest and fastest growing personal care segments – the ₹10,000+ crore shampoo market, which is growing at 9–10% annually .Parachute Advansed’s entry into hair cleansing unlocks a sizeable growth opportunity while enhancing the brand’s relevance across the entire hair care regimen. The initial response from consumers and the market has been encouraging, and we remain confident in the long term potential of this product.”

Vikram Karwal, Chief Marketing Officer – India, Marico Limited, said, “When it comes to personal care products, consumers are looking for trusted brands that deliver on their needs well. Consumers are also increasingly choosing products backed by nature. When it comes to shampoo category, we saw this as an opportunity for Parachute Advansed. Armed with this understanding, we created a product that we believe will delight our consumers. This launch represents the strength of a brand built in India, for India, grounded in local consumer insight, crafted for Indian hair needs, and created with the same trust that has shaped the brand.

It is backed by a robust, multi format marketing plan spanning television, digital, creator led collaborations and regional platforms. The brand already reaches millions of households and has always enjoyed a deep, authentic relationship with consumers, cutting across geographies and income groups. Our rollout strategy is designed to honour that breadth and ensure the brand shows up meaningfully wherever our consumers are.”