.JPG)
Autodesk has announced a major transformation of its India Store into a full self-serve procurement platform aimed at startups, freelancers, SMEs, and entrepreneurs. The move reflects its shift to a digital-first go-to-market model, designed to simplify how customers in India discover, evaluate, purchase, and manage its Design and Make software solutions. With India’s rapidly growing digital economy and over 958 million internet users, Autodesk is positioning the platform to better serve a new generation of online-first professionals across metros as well as Tier 2 and Tier 3 cities.
Since its launch in 2017, the Autodesk Store has become a key customer acquisition channel in India, with more than 50% of first-time customers now being startups, freelancers, and emerging businesses. The upgraded platform offers over 60 products and introduces flexible purchasing options, including monthly subscriptions starting at ₹1,062 for tools like AutoCAD Web, along with Autodesk Flex pay-per-use tokens starting at ₹29,300 for 100 tokens valid for a year. These options are designed to make enterprise-grade design tools more accessible for short-term projects and growing businesses.
The enhanced self-serve system enables a complete digital procurement experience with no callbacks, allowing users to generate and share quotes, complete multi-product purchases in one checkout, manage renewals, and handle GST compliance independently. It also supports multiple payment methods such as UPI, credit cards, debit cards, and net banking. According to Autodesk India and SAARC Vice President Kamolika Gupta Peres, the redesign is based on insights from Indian customers and aims to deliver a more intuitive, locally relevant experience for the country’s fast-evolving creator and business ecosystem.