ICICI Prudential Life Insurance has strengthened its savings and protection portfolio with the launch of ICICI Pru Signature Secure, a first-of-its-kind Unit Linked Insurance Plan (ULIP) that offers an in-built guaranteed maturity benefit in addition to life insurance cover and tax-efficient wealth creation.
The product is designed for individuals seeking predictable financial outcomes without compromising on the benefits of a market-linked investment solution. Customers can make a one-time investment and remain protected through life cover during the policy term. Upon maturity, they receive the higher of the fund value or the guaranteed maturity benefit, ensuring financial security regardless of market conditions.
According to the company, the plan offers a guaranteed maturity benefit of up to 140 per cent of the initial premium paid. The product also comes with zero premium allocation charges and policy administration charges, enhancing overall returns for policyholders.
For example, a 45-year-old customer investing ₹5 lakh can choose a life cover of ₹6.25 lakh and receive a guaranteed maturity benefit of ₹7 lakh at maturity.
Vikas Gupta, Chief Product Officer, ICICI Prudential Life Insurance, said the launch reflects the company’s focus on addressing evolving customer needs. He noted that while guaranteed-return instruments continue to remain popular, customers are increasingly looking for solutions that also offer tax efficiency and financial protection. Signature Secure has been developed to meet these expectations through a combination of guaranteed benefits, life cover and long-term wealth creation potential.
With a claim settlement ratio of 99.3 per cent and an average turnaround time of 1.1 days in FY2026, ICICI Prudential Life Insurance continues to focus on delivering value and financial security to its customers.