Speaking on the launch, Sandeep Singh Arora, Chief Business Officer, Xiaomi India, said that the new FX Mini LED Series is designed to make premium technology more accessible while offering a seamless entertainment experience through the integration of Fire TV and smart features. He highlighted that the product reflects Xiaomi’s commitment to delivering greater value and immersive entertainment experiences to consumers. Amazon India’s Head of Fire TV, Sayantani Choudhuri, also noted that Fire TV with Alexa enables a personalized, voice-controlled, and connected viewing experience across multiple apps and smart home devices.
In terms of pricing, the Xiaomi TV FX Mini LED Series is priced at ₹29,999 for the 43-inch model, ₹39,999 for the 55-inch model, ₹59,999 for the 65-inch model, and ₹79,999 for the 75-inch variant. The launch offer also includes instant bank discounts of up to ₹3,000 on select banking partners.