Adamas University has announced a strategic collaboration with Salesforce, the world's leading Agentic AI CRM company, to establish West Bengal's first Salesforce Academia Centre of Excellence. The initiative aims to prepare students for AI-powered careers through experiential learning, industry certifications and hands-on training using Salesforce technologies such as Agentforce, Agentforce 360 Platform, Tableau and Data 360.
Commenting on the partnership, Arundhati Bhattacharya, President and CEO, Salesforce – South Asia, said, "As AI transforms every industry, universities have a unique opportunity to develop talent equipped with AI, data and digital skills. Our collaboration with Adamas University reflects Salesforce's long-term commitment to strengthening India's AI talent ecosystem through industry-relevant learning, practical experience and globally recognised certifications."
Prof. (Dr.) Samit Ray, Chancellor, Adamas University, said the Centre of Excellence will bridge the gap between academia and industry by providing students with immersive learning in AI-powered technologies and the Salesforce ecosystem. He added that the initiative, supported by globally recognised Salesforce certifications, will equip students with the skills and confidence needed to succeed in the digital economy.

