IMPACT MINTS®, the leading German mint brand, has appointed Bollywood superstar Ranveer Singh as its first-ever national brand ambassador in India, marking a major milestone in the brand's growth journey. Alongside the announcement, the company has launched a new advertising campaign highlighting the message that freshness is for everyone and positioning IMPACT MINTS® as the perfect companion for everyday "momints."
The partnership aims to strengthen IMPACT MINTS®' national brand visibility, expand its retail presence, and drive sustained sales growth across India. The campaign showcases the brand as a premium, convenient, and easy-to-carry mint for everyday occasions, while the company also plans to introduce new flavours, limited-edition collectibles, and further strengthen its nationwide distribution network.
Commenting on the association, Ranveer Singh said the brand's values of confidence, freshness, and innovation align with his own. Ayush Dugar, Chief Marketing Officer, Dugar Overseas Private Limited, said Ranveer perfectly represents the brand's energy and authenticity, while Carol Wu, Managing Director - APAC, sanotact GmbH, said the collaboration celebrates the strong support received from Indian consumers and reinforces the brand's commitment to making freshness a part of everyday life.