Kushals Fashion Jewellery has introduced ‘9 to Shine’, a new workwear jewellery collection designed for today's dynamic professionals who seek elegance without compromising on comfort. Featuring real-life working women instead of professional models, the campaign highlights authenticity and celebrates confidence, individuality and ambition in the modern workplace.
The campaign showcases women from diverse professions, including entrepreneurs, HR professionals and clinical researchers, reflecting the evolving role of jewellery as an everyday style statement rather than an accessory reserved for special occasions. By putting real professionals at the forefront, Kushals reinforces its commitment to creating jewellery that resonates with the lifestyles of contemporary women.
The collection has been thoughtfully designed to complement every workwear choice, whether it is a formal business suit, ethnic attire, smart co-ords or casual denim. It features an elegant range of layered necklaces, sleek chains, pendants, pearl earrings, finger rings, tennis bracelets, contemporary kadas and antique-inspired designs with a modern finish.
Each piece is crafted in 92.5 BIS hallmarked sterling silver and 18K gold-plated fashion jewellery, offering premium quality, lightweight comfort and versatile styling for women moving effortlessly from office meetings to evening engagements.
Speaking on the launch, Manish Gulechha, CEO & Co-Founder of Kushals Fashion Jewellery, said the brand understands that workwear is no longer defined by a single style. The '9 to Shine' collection has therefore been curated to suit every professional wardrobe while allowing women to express their unique personality.
With 12 stores in Chennai, Kushals continues to expand its footprint while offering jewellery that blends fashion with functionality. The ‘9 to Shine’ collection is now available across Kushals stores and on the brand's official website.