Jubilant FoodWorks Limited, India’s leading foodservice company, has expanded Popeyes®’ footprint in Tamil Nadu with three restaurants in Coimbatore, bringing its signature Louisiana-style fried chicken to a new consumer base. The restaurants are located at Brookefields Mall, Prozone Mall and Civil Aerodrome Post, covering some of the city’s prominent shopping, commercial and residential locations.
Coimbatore, known as the ‘Manchester of South India’, is witnessing rapid growth across IT, manufacturing and entrepreneurship, along with an expanding young and student population. The city’s evolving dining culture and increasing appetite for international quick-service restaurant experiences make it an important market for Popeyes®.
A Louisiana-born brand, Popeyes® is known globally for its bold, flavour-packed chicken. Its signature chicken is marinated for 12 hours in Cajun spices, hand-breaded and cooked to create its distinctive crunch and flavour. With a growing presence across Bengaluru, Chennai, Delhi NCR, Mumbai and Punjab, the brand is now extending its reach to Coimbatore.
Vibhor Gupta, EVP and Chief Business Officer, Popeyes®, Jubilant FoodWorks Limited, said, “We are excited to bring Popeyes® to Coimbatore with three restaurants and look forward to welcoming the city’s food lovers. The strong interest we have received from consumers gives us confidence in the market’s potential, and we see this as an important step in our continued expansion across India.”
To mark its Coimbatore launch, Popeyes® has introduced the campaign “World Famous Chicken, Loved by Millions – Namma Kovai, Namma Popeyes®,” celebrating the city while staying true to its Louisiana roots. As part of the launch, consumers can enjoy a limited-period offer of 15 pieces of Popeyes® chicken for INR 399.
With its Coimbatore entry, Popeyes® continues to expand its Tamil Nadu presence and strengthen its position among India’s growing community of global food enthusiasts.