Godrej Pet Care (GPC), a subsidiary of Godrej Consumer Products Ltd. (GCPL), has expanded its Ninja pet nutrition portfolio with the launch of Godrej Ninja Cat Food in Tamil Nadu. The move marks the company’s entry into the cat food category, following the launch of its dog food range a year ago.
The Southern India pet food market is estimated at ₹1,800–2,000 crore, accounting for nearly a third of India’s ₹5,000-crore pet food industry. Cat food contributes over 35% of the southern market, making it a promising segment for the company. Tamil Nadu, which was the first market for Godrej Ninja Dog Food, continues to play an important role in the company’s expansion strategy.
Robert Menzies, Chief Executive Officer, Godrej Pet Care, said the response to the company’s dog food range has highlighted the growing demand among Indian pet parents for quality nutrition at accessible prices. The new cat food range has been developed to address the specific nutritional requirements of cats and promote complete and balanced diets.
Godrej Ninja Cat Food is available for kittens and adult cats through local pet retail stores across Tamil Nadu in dry and wet formats. The dry range includes Ocean Fish & Tuna and Chicken, while the wet range features Tuna Chunks in Gravy and Duck & Chicken. Each pack also carries a seven-day feeding transition guide.
Developed at the Nadir Godrej Centre for Animal Research & Development, the range features the brand’s 3P Gut Health Formula of prebiotics, probiotics and polyphenols. It is also fortified with taurine, vitamins A, D and E, DHA & EPA, Omega 3 & 6, minerals and antioxidants to support digestive health, immunity and overall wellbeing.