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REHAU India has opened its first Studio by REHAU in Coimbatore, further strengthening its retail presence in South India’s key furniture and interiors markets. Located in Coimbatore, the new Studio by REHAU brings REHAU's German-engineered surface, furniture and interior solutions together under one roof, creating a dedicated destination for customers and professionals to experience the company's portfolio first-hand.
The CEO of REHAU Interior Solutions, Dr. Thomas Troeger shared his vision and the idea behind Studio by REHAU, stating, “Across markets, the interiors industry is moving towards a more integrated approach to materials, functionality and design. Customers more frequently expect solutions to work together as a complete system, while architects as well as designers and manufacturers are looking for greater confidence in how individual components perform within the finished space. This is an important part of the thinking behind Studio by REHAU. We bring together our expertise in surfaces, furniture components and interior systems in an environment where people can experience how these solutions come together first-hand. With Coimbatore, we are further expanding this experience-led approach in South India, bringing REHAU's interior solutions closer to an important and growing furniture and manufacturing ecosystem.”
Speaking about the opening, Mr. Tushar Verma, Executive Vice President, REHAU India & Subcon, said, "Coimbatore has a distinct role in India's furniture and manufacturing ecosystem. The city has a strong base of furniture manufacturers, businesses and professionals, making it an important market for REHAU's continued expansion in South India. We wanted the Studio by REHAU to give this audience something more meaningful than a product display. The idea was to create a place where people can experience our solutions in application, understand how different elements work together and make decisions with greater confidence. The opening of our Coimbatore centre marks another important step in our retail expansion as we take the REHAU experience closer to the markets and professionals shaping India's interiors and furniture industry."
Designed as a small-format experience centre, the Coimbatore Studio by REHAU moves way beyond the conventional showroom format. Its application-led display zones allow visitors to experience products within interior settings and assess their look alongside feel, functionality and finish in a more realistic context. The idea is to help customers make decisions with a clearer understanding of how individual products come together to create a complete interior.
The new Coimbatore Studio by REHAU brings together the company's key interior categories. RAUKANTEX edgebands offer solutions for refined edge finishing alongside optimum furniture performance. RAUVISIO surfaces bring a wide range of decorative and functional surface possibilities for kitchens, wardrobes, furniture and interior applications. RAUVOLET roller shutter systems introduce smart and space-efficient storage solutions. Visitors can experience these categories alongside other REHAU furniture and interior solutions within the same space.
The Coimbatore centre has been designed for a broad audience - including the likes of homeowners, architects, interior designers, furniture manufacturers, OEMs and professionals involved in residential and commercial projects. A homeowner planning their home renovation can explore surfaces, storage systems, edgebands, together. Designers can evaluate finishes and applications. Furniture professionals can examine materials and systems within a setting closer to their eventual use.
Coimbatore's established position within India's furniture and manufacturing ecosystem made it a natural market for Studio by REHAU. The city is known for its strong industrial base and has a growing presence of furniture manufacturers, architects, designers and businesses serving residential and commercial markets. Its combination of manufacturing expertise and evolving consumer preferences creates a strong fit with REHAU's approach to integrated, functional and design-led interior solutions.
With the opening of the Coimbatore Studio by REHAU, the pioneer in interior solutions has created a dedicated destination where surfaces apart from furniture components, storage systems and interior solutions come together as part of a unified experience. For Coimbatore's design, furniture and manufacturing community, the centre offers a closer look at how German engineering can translate into practical as well as refined and performance-led interior solutions.