Asian Paints Wood Adhesives has launched Asian Paints Hydronaa and Asian Paints Ultraa, two new wood adhesive products designed for durability, ease of use and performance. To mark the launch, 250 distributors from across India created a 384 sq. ft. wooden mosaic, which has been recognised by the Asia Book of Records as the ‘Largest Wooden Mosaic Artwork Created by an Organization’.
The mosaic was created using individual wooden panels assembled with Asian Paints Hydronaa, highlighting the product’s waterproof bonding capabilities. Hydronaa features advanced waterproof polymer technology, high bond strength, easy application and 10% higher coverage, while Ultraa offers improved coverage, spreadability, bubble repairability and bond strength for everyday woodworking applications.
Amit Syngle, MD & CEO, Asian Paints Ltd., said the initiative celebrates the company’s distributor partners and their contribution to the brand’s journey. He added that bringing 250 distributors together to create a single artwork reflects the belief that individual strengths can come together to create something greater, while marking the launch of Hydronaa and Ultraa.