Malabar Gold & Diamonds, the world’s fourth-largest jewellery retailer and known as ‘The Responsible Jeweller,’ has launched ‘Nayraa – Nature’s Finest Gemstones, Crafted into Timeless Masterpieces,’ a new collection of jewellery featuring natural gemstones. Popular actress and model Srinidhi Shetty is the face of the collection.
The launch event was held at Prozone Mall in Coimbatore on behalf of Malabar Gold & Diamonds’ branches at 100 Feet Road, R.S. Puram and Oppanakara Street. Dr. Jaya Mahesh attended the event as the chief guest, while Dr. Roopa Srinivasan was the special invitee. They were joined by Fahim, Associate Head of Malabar Gold & Diamonds, Coimbatore 100 Feet Road; Martin Babu, Associate Head, Oppanakara Street; Anees Rahman, Associate Head, R.S. Puram; and Ashraf, Head of Malabar Gold & Diamonds, Salem.
The ‘Nayraa’ collection has been introduced as a key highlight of the Gemstone Jewellery Festival being held across Andhra Pradesh, Telangana, Tamil Nadu and Karnataka. Inspired by the enduring beauty of rare natural gemstones, the collection draws inspiration from traditional artistry and expert craftsmanship.
Crafted in gold and adorned with precious natural gemstones, the collection combines sculptural forms with intricate workmanship, offering a contemporary dimension to traditional gemstone jewellery.
The ‘Nayraa’ collection presents natural gemstone jewellery through a modern design approach. It has been created to showcase craftsmanship, uniqueness and aesthetic appeal to a new generation of customers. The collection reflects Malabar Gold & Diamonds’ approach of combining traditional jewellery-making expertise with evolving design sensibilities and consumer preferences.
Alongside the newly launched ‘Nayraa’ collection, selected gemstone and uncut jewellery collections from Malabar Gold & Diamonds are also being showcased as part of the Gemstone Jewellery Festival. Customer-focused buying experiences are being offered to help customers explore and understand the range.