In line with the core purpose of ‘Help India Eat Better’, ITC Foods launched its first millet cookies as part of Sunfeast Farmlite. Millets are now seen by experts as foods of the future. They are not only climate smart crops but a large body of scientific research recognises millet as superfoods.
Earlier this year, ITC launched a dedicated initiative ‘ITC Mission Millet’ powered by a strategic 3 pillar model that encompasses development of a 'good-for-you' product portfolio, implementation of sustainable farming systems as well as enhancing consumer awareness on the benefit of millets. The launch of Sunfeast Farmlite Super Millets Cookies is in conjunction with ITC Mission Millet initiative. Available in two variants – Multi Millet & Choco-chip Multi Millet, the millet cookies are made from a blend of millets, including ragi, jowar (sorghum) and contains no added maida.
Commenting on the launch, Mr. Ali Harris Shere, COO, Biscuits and Cakes Cluster, ITC Foods Division said, "At ITC, we are committed to provide our consumers with nutritious and sustainable food choices. With Mission Millet, we have embarked on a journey to build a culture of millet consumption through an exciting range of ‘good for you’ product portfolio. The new millet cookies are an integral step towards that mission. With the goodness of millets and the unique flavours at the centre stage, we are sure that our consumers will enjoy this new range of biscuits. We believe that these millet cookies will not only satisfy the taste buds of our consumers but also have nutrients like protein and iron.”